About AllPlay
Spontaneous football, on demand.
AllPlay is a live map of pickup football. Open the app, see games nearby, join in seconds. No club, no fees, no fixed schedule.
Football should fit real life.
Clubs give millions of people a place to grow, compete and belong. But not everyone can commit to a full season, fixed training times or an existing team. Spontaneous football should be there between those moments.
of adolescents aged 11–17 do not meet WHO activity recommendations.
of 13–18-year-olds in Sweden participate in club sport.
of Swedish young adults aged 19–25 participate in club sport.
The pitches exist. The players are ready. AllPlay connects them when it is time to play.
More than football.
Spontaneous football creates a simple meeting place across background, class and language. When more people can find a game, it can strengthen communities, create new friendships and make everyday movement easier. That's why joining a match on AllPlay is free.
Open. See. Play.
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Open the app.
No membership required. Public pitches and free match participation.
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See live games on the map.
Play when it fits your life, not a training schedule.
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Join in seconds.
No crew needed. Tap in, show up, play.
Inside AllPlay
From map to match.
A reputation you carry to every pitch.
Every match counts. A live ELO ranking, eight levels from Rookie to Immortal, MVP votes and match history. Win and you climb, meet stronger opponents and build a reputation that follows you from pitch to pitch.
Safe by design.
Verified players, level matching, fair play rules, reporting and blocking. Playing with new people should feel as safe as playing with friends.
Where we are today.
pitches mapped on every continent
AllPlay map data · July 2026
Recurring community matches every week
AllPlay activity data · July 2026
Red Bull Basement Sweden winner and 2026 World Finalist
Winner of Stockholmsnästet 2026, awarded by Stockholm City
Built by people who play.
Matija Cvitic
Founder & CEO
Built and shipped the product from its first line of code through the worldwide App Store launch. Leads product, engineering and brand.
Theo Milos
Co-founder
Joined as co-founder to lead growth, partnerships and operations. Brings football experience, media production and youth advisory work with UNICEF Sweden.
AllPlay began with one founder building the product and became a two-founder company built for the generation it serves.
Partner with us.
Brands can sponsor matches and meet active young people around the game they love. Clubs and municipalities can use AllPlay to complement organized sport and make spontaneous football easier to activate. Reach us at support@getallplay.com.
Start a partnershipQuestions
Is AllPlay free?
Yes. Downloading the app and joining matches is free.
Where does AllPlay work?
Everywhere. AllPlay is live worldwide on the App Store, with 616,735 pitches mapped on every continent. The community is densest in Stockholm and growing city by city.
Do I need to be good at football?
No. You pick your level, from beginner to pro, and level matching keeps games even.
How does the ranking work?
Every match affects your live ELO. Eight levels from Rookie to Immortal, MVP votes and full match history. Win and you climb.
How do I create a match?
Pick a pitch, time, format and level. Your match goes live on the map in seconds and nearby players can join.
Is it safe to play with strangers?
That's the whole point of our trust layer. Verified players, level matching, fair play rules, reporting and blocking.
Is AllPlay on Android?
AllPlay is on iOS today. Android is on the roadmap. Get Android updates.
Can my brand or organization work with AllPlay?
Yes. Brands can sponsor matches, while clubs and municipalities can use AllPlay to complement organized sport and activate spontaneous football. Reach us at support@getallplay.com.