
Football.Find your game.
Find open football games and pitches near you. Join on your own, or create a match for others to join.
Built in Stockholm. Open to everyone.



Your next game, ready when you are.
Highlights
Moments from games in Stockholm, shared by the people who played.
AllPlay, in the press.
The people building AllPlay and the games bringing Stockholm together.


Bringing people together through football.
Read the story
Filling empty pitches with players.
Read the storyAlbin Ohlin / Corren
An app that breaks down barriers.
View clippingIsak Tell / SN
From Gnesta to San Francisco.
Read the story© Isak Tell / Red Bull Content PoolNorra Real students recognised for their football app.
Read the storyStarted in Stockholm.
A high school idea, built to get more games going.
AllPlay started as a high school project in Stockholm. Matija Cvitic wanted to make it easier to find people for a football game. Players and organisers now help shape what we build.
Matija and Theo Milos are developing the app with the same goal: make it easier to get a game going. We’re starting with football in Stockholm and want to bring AllPlay to more places and sports.

An idea worth backing.
AllPlay wins Stockholmsnästet. A simple idea earns recognition: help more people get out onto the pitch.
Read the story
Next stop: the world.
Chosen as the Swedish winner of Red Bull Basement. A football app built in Stockholm earns a place at the World Final.
View clippingRed Bull Basement
Same idea. A bigger stage.
AllPlay represents Sweden at the Red Bull Basement World Final. Still working towards the same thing: more people, more games.
View photoThe people
building AllPlay.
Matija builds the product. Theo works on growth and partnerships. Together, we build AllPlay with the players and organisers who use it.

Matija Cvitic
Founder and CEOProduct, engineering and brand.

Theo Milos
Co-founderGrowth, partnerships and operations.
Let’s put a game on.
A school match. A regular local game. A brand bringing people together. We work with schools, clubs, organisers and local partners to turn an idea into a game people can join.





